The Amazon Expansion Plan was written to help the owners and marketing teams of consumer brands who want to grow their revenue and market share. If your business wants to reach a wider customer base and see a consistent growth in sales, one of the best tools at your disposal is leveraging Amazon’s market penetration, global distribution and logistics capabilities.
Much of the information available about selling on Amazon is geared towards smaller startups and new brands. This book is designed for established brands, to answer the questions that experienced marketers and owners of larger brands have about how to launch and build revenue quickly on Amazon — both in the US and international marketplaces.
Here’s What You’ll Learn From The Amazon Expansion Plan:
How to protect your brand in a multichannel environment
How to set up, scale and integrate with Amazon’s logistics infrastructure
Key processes and considerations for expanding into Amazon’s international marketplaces including Canada, the UK, and Europe
How to market your products on Amazon (including getting reviews, product listing optimization, paid advertising, and other traffic sources)
“Kiri is one of the brightest minds in the industry when it comes to launching consumer brands on Amazon.
This book is full of clear actionable strategies for anyone looking to expand into the Amazon sales channel. It covers everything from the basics of the marketplaces to advanced tactics for beating out the competition.
Money and time well spent!”
— Greg Mercer, Jungle Scout
About Kiri Masters
Kiri Masters founded Bobsled Marketing after recognizing that many consumer product companies would see huge benefits from being on Amazon, but don’t have the time or experience to effectively launch their products there. She developed a comprehensive process to launch and optimize brands on Amazon to drive maximum revenue through the channel. The Bobsled Marketing team develops and deploys these processes every day for dozens of clients in the US and international markets.